Brad Frost on Development Being Design

As the Web landscape grows increasingly complex, it’s increasingly important to demonstrate the myriad ways a Web experience can be interacted with. It’s impossible for designers working in static environments to realistically articulate every device, user setting, and variable that effects how a design is realized. Because of this, front-end developers need to work closely with other designers to ensure what’s being created is realistic and feasible. This requires rolling front-end development into the design workflow, rethinking our deliverables, and working together in order to create experiences that look and function beautifully on a whole host of screen sizes, form factors, and environments.

Well said. Brad excellently explains why I think the web is so exciting right now. Sure, there will always be people who don’t get it. But, the line between design and front-end development is being blurred, and I love that.