NBA Shoe Deals

Nick DePaula writing for Yahoo Sports takes you on an eye-opening experience about shoe deals in the NBA:

To start, there’s a common misconception among casual fans that only star players have shoe deals. When I tweeted out last month that Nick Young was signing a new shoe deal with adidas, the first response was, “Why is adidas giving Nick Young his own shoe?”

The truth is, only 10 players currently have their own signature shoe with a U.S.-based brand, but literally every player in the league has some level of relationship with a footwear brand.